An exploration in perception.

Tianna Blue, founder of ATARAXIA, is a Los Angeles-based perfumer with a background in production, design, fashion, and branding. Her clients have included Nike, Adidas, Stussy, and Undefeated. Her work focuses on the sustainable and responsible use of naturals to create fragrances that capture the essence of their origin. Fragrances that are light and lifted, yet grounded and deep. In January 2022, she took over The Perfumer’s Studio as Head Perfumer.

  • ATARAXIA is an independent fragrance brand located in Los Angeles that is driven by a genuine passion for scent, a deep-rooted appreciation of philosophy, and a fundamental curiosity about perception. Drawing from a foundation in design and product development, we create immersive olfactory experiences that engage and inspire.

    With decades of expertise in developing, creating, and selling high-quality fragrances, we have established this collective to offer guidance based on our unique field of experience.

  • Utilizing our network we empower others to find their true voice in the perfume community. We harness our experience in product design, brand identity, marketing, and end user feedback to provide consultation services for emerging brands and those that need a little help to find their way. Our comprehensive range of services including initial brand discovery consultation, logo, packaging, graphic design, and brand development.

    Our team is committed to helping you develop a brand that is successful and unique. We work with you to determine your brand values, unique perspective, packaging concepts, and recommend fragrance families for launch. We identify what sets your brand apart from others and create a cohesion to resonate with your target audience. We are excited to work with you on this journey so please don't hesitate to reach out if you need any design services or trend forecasting in the future after these initial steps.

    We are here to work with you to bring your unique vision to life.